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Brandon Truaxe
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Brandon Truaxe

QUICK FACTS
Date of Birth June 19, 1978
Date of Death January 20, 2019, Distillery District, Toronto, Canada
Place of Birth Tehran
Country Iran
Profession Entrepreneur
Horoscope Gemini

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Brandon Truaxe net worth, birthday, age, height, weight, wiki, fact 2022! In this article, we will discover how old is Brandon Truaxe? Who is Brandon Truaxe dating now & how much money does Brandon Truaxe have?

SHORT PROFILE
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Brandon Truaxe Biography

Brandon Truaxe is a famous Entrepreneur, who was born on June 19, 1978 in Iran. According to Astrologers, Brandon Truaxe's zodiac sign is Gemini.

Truaxe was born Ali Roshan in Tehran on 19 June 1978. His family moved from Iran to Toronto, Canada, in 1995. After Truaxe’s mother died of breast cancer, his father returned to Iran. Truaxe studied computer science at the University of Waterloo, graduating in 2001. After school, he had an internship on analysis software at a cosmetics company in New York. While there, he was surprised at the mark-ups that were charged for the price of the products, versus the real cost to produce the products.

Brandon Truaxe (born Ali Roshan; 19 June 1978 – 20 January 2019), was an Iranian-Canadian computer scientist and cosmetics entrepreneur known as the founder of DECIEM, the Toronto-based beauty company.

Ethnicity, religion & political views

Many peoples want to know what is Brandon Truaxe ethnicity, nationality, Ancestry & Race? Let's check it out! As per public resource, IMDb & Wikipedia, Brandon Truaxe's ethnicity is Not Known. We will update Brandon Truaxe's religion & political views in this article. Please check the article again after few days.

In 2003, Truaxe founded his first skin care brand Euoko with partner Julio Torres, supported by Pasquale Cusano, a Vancouver jeweler, who served as his mentor and investor. Brandon resigned from the company in 2011.

Brandon Truaxe Net Worth

Brandon Truaxe is one of the richest Entrepreneur & listed on most popular Entrepreneur. According to our analysis, Wikipedia, Forbes & Business Insider, Brandon Truaxe net worth is approximately $1.5 Million.

Brandon Truaxe Net Worth & Salary
Net Worth$1.5 Million
SalaryUnder Review
Source of IncomeEntrepreneur
CarsNot Available
HouseLiving in own house.

In 2003, Truaxe founded his first skin care brand Euoko with partner Julio Torres, supported by Pasquale Cusano, a Vancouver jeweler, who served as his mentor and investor. Brandon resigned from the company in 2011.

Truaxe founded software development firm, Schematte Corporation, and nutritional supplements company, Organic Senses Ltd. Both companies were dissolved in 2007 and 2008 for failure to file annual returns.

Brandon Truaxe Height

Brandon Truaxe's height Not available right now. weight Not Known & body measurements will update soon.
Brandon Truaxe Height & Body Stats
HeightUnknown
WeightNot Known
Body MeasurementsUnder Review
Eye ColorNot Available
Hair ColorNot Available
Feet/Shoe SizeNot Available

In 2012 he launched Indeed Labs, which includes the Nanoblur collection. Truaxe later left Indeed Labs to found Deciem.

Who is Brandon Truaxe dating?

According to our records, Brandon Truaxe is possibily single & has not been previously engaged. As of May 2022, Brandon Truaxe’s is not dating anyone.

Relationships Record: We have no records of past relationships for Brandon Truaxe. You may help us to build the dating records for Brandon Truaxe!

In June 2017 Truaxe’s success attracted the attention of leading beauty conglomerate Estée Lauder Companies (ELC), which acquired an equity ownership of 28% (one-third equal partner) in DECIEM for $50 million. At the time, Truaxe released a statement praising ELC for embracing ″our margins, our pricing strategy, our future plans (and) our disruptiveness″. His decision was driven by the fact that the company simply could not keep up with the consumer demand for their products. In late 2018, DECIEM was in 42 stores worldwide and sold more than one product every second.

Facts & Trivia

Ranked on the list of most popular Entrepreneur. Also ranked in the elit list of famous celebrity born in Iran. Brandon Truaxe celebrates birthday on June 19 of every year.

In August 2016, Truaxe launched DECIEM’s, The Ordinary product line with twenty-seven products, combining cutting-edge science with modest price points. He was realising his mission to “democratise serious skincare”. It first sold exclusively online, then in various department stores, and about 30 company-owned stores it opened in Canada, the US, the UK, Mexico, South Korea and the Netherlands.

How did Deciem founder Brandon died?

Deciem Founder Brandon Truaxe Jumped To His Death, Says Toronto Police. Brandon Truaxe, the 40-year-old founder of the Toronto-based skincare company, Deciem, was found dead, reportedly after taking his own life.

Why is Deciem controversial?

As Deciem’s sub-brand the Ordinary gains popularity for its $9 acids, its founder gains notoriety for his incendiary and even offensive Instagram presence. He’s used the platform to insult fans, cancel partnerships, and even posted a photo of an impoverished-looking New Yorker in front of one of the brand’s stores.

What happened to The Ordinary CEO?

Death. Only a few months later, Truaxe died at age 40. His death took place early on morning, 20 January 2019, reportedly after falling from his Toronto apartment in the Distillery District.

Who is the founder of The Ordinary?

Its founder, Jo Ingram, is a 45-year-old British woman who has lived in Spain for the past 17 years. Back in January 2017, like so many others, she was interested in putting together a skin care routine and stumbled across a post on Facebook that mentioned the Ordinary.

Why was The Ordinary Cancelled?

Skincare brand Deciem has temporarily shut down after its founder made the shock announcement on social media, citing “major criminal activity.”

In October 2018, ELC sought legal action after Truaxe ordered all of Deciem’s operations to close with immediate effect due to “financial crimes”. Truaxe was ousted as CEO, and Nicola Kilner Reddington was appointed as the sole CEO. A few days later, a restraining order was issued against Truaxe after he had sent emails to ELC chair emeritus Leonard Lauder and other executives. Andrew Ross, executive vice president of strategy and new business development at ELC, and Pasquale Cusano, the Vancouver jeweller, were now the company’s only board members. ELC’s injunction also led to the appointment of Pricewaterhouse Coopers to investigate, and report to the board, the alleged financial crimes.

In early 2018, Truaxe was accused of erratic behavior. His employee, Nicola Kilner Reddington stated that “Before 2018, he barely even drank alcohol,” responding to reports that he was ingesting psychedelic mushrooms in front of employees, convinced of their creative and spiritual benefits. According to an interview with the Financial Post, Truaxe took crystal meth in Britain, leading to an arrest and treatment.

Only a few months later, Truaxe died at age 40. His death took place early on morning, 20 January 2019, reportedly after falling from his Toronto apartment in the Distillery District. A spokesperson for Estée Lauder Companies stated: “Brandon Truaxe was a true genius, and we are incredibly saddened by the news of his passing. As the visionary behind Deciem, he positively impacted millions of people around the world with his creativity, brilliance and innovation.”

You may read full biography about Brandon Truaxe from Wikipedia.